Minimum Viable Brand
Brand Strategy, delivered weekly—for early-stage startup founders who'd rather build to win than learn the hard (and costly) way. Completely free. Unsubscribe anytime.
Written by
Edwin Philogene ⭐ MVB
Apr 23, 2026
•
3 min read
The Gap Between a Strong Launch and Sustained Demand
Apr 16, 2026
From Functional Drink to Everyday Choice—What Drove Poppi’s Breakout Growth
Apr 9, 2026
7 min read
Why Some Price Increases Strengthen a Brand—and Others Expose It
Apr 2, 2026
8 min read
How AI-Driven Search Is Shifting Discovery...and What Founders Must Do Next
Mar 26, 2026
The Hidden Costs of Weak Brand—From CAC to Pricing Power
Mar 19, 2026
6 min read
When Scarcity Builds Demand—and When It Kills It
Mar 12, 2026
Why Focus, Credibility, and Cultural Alignment Matter in High-Trust Industries
Mar 5, 2026
How Three Early Choices Shape Everything Your Brand Becomes
Feb 26, 2026
Choosing the Right Branding Strategy for Your Market Position