Minimum Viable Brand
Brand Strategy, delivered weekly—for early-stage startup founders who'd rather build to win than learn the hard (and costly) way. Completely free. Unsubscribe anytime.
Written by
Edwin Philogene ⭐ MVB
Jun 18, 2026
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2 min read
What founders can learn from brands that earn attention instead of buying it
Jun 11, 2026
3 min read
Is AI Commoditizing Software? What Startup Founders Need to Understand
Jun 4, 2026
The goal isn't to be disliked. It's to be impossible to ignore.
May 28, 2026
Success Creates Imitators. Then the Real Competition Begins
May 21, 2026
How Wellness, Visibility, and Aspiration Turned a Retailer Into a Cultural Brand
May 14, 2026
How Visibility, Repetition, and Cultural Presence Shape Perceived Scale
May 7, 2026
Your brand races to influence your consumer....but Reddit, TikTok, and ChatGPT got there first.
Apr 30, 2026
4 min read
Paid Still Works. Just Not the Way It Used To.
Apr 23, 2026
The Gap Between a Strong Launch and Sustained Demand