Minimum Viable Brand
Brand Strategy, delivered weekly—for early-stage startup founders who'd rather build to win than learn the hard (and costly) way. Completely free. Unsubscribe anytime.
Written by
Edwin Philogene ⭐ MVB
Jul 23, 2026
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3 min read
What Sour Strips' journey from startup to Hershey acquisition teaches us about building brands people genuinely care about.
Jul 16, 2026
4 min read
A practical system for capturing one success story and using it everywhere it matters.
Jul 9, 2026
Visible momentum is one of the strongest signals a brand can send.
Jul 2, 2026
How reducing intimidation can be one of the most powerful growth strategies a startup has
Jun 25, 2026
Clarity isn't just good communication. It's good business.
Jun 18, 2026
2 min read
What founders can learn from brands that earn attention instead of buying it
Jun 11, 2026
Is AI Commoditizing Software? What Startup Founders Need to Understand
Jun 4, 2026
The goal isn't to be disliked. It's to be impossible to ignore.
May 28, 2026
Success Creates Imitators. Then the Real Competition Begins