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Minimum Viable Brand

Brand Strategy, delivered weekly—for early-stage startup founders who'd rather build to win than learn the hard (and costly) way. Completely free. Unsubscribe anytime.

Written by

Edwin Philogene ⭐ MVB

Archive

The Branding Secret Behind Miniso's Explosive Growth

Aug 6, 2026

•

3 min read

The Branding Secret Behind Miniso's Explosive Growth

The company's biggest competitive advantage may not be what it sells. It's how it makes people feel while shopping.

Edwin
Edwin
Every Dollar You Spend on Brand Should Lower Another Metric

Jul 30, 2026

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2 min read

Every Dollar You Spend on Brand Should Lower Another Metric

Branding shouldn't just make your company look better. It should make your business perform better.

Edwin
Edwin
Your First Customer Might Be You

Jul 23, 2026

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3 min read

Your First Customer Might Be You

What Sour Strips' journey from startup to Hershey acquisition teaches us about building brands people genuinely care about.

Edwin
Edwin
How To Turn One Customer Win Into 15 Pieces of Marketing

Jul 16, 2026

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4 min read

How To Turn One Customer Win Into 15 Pieces of Marketing

A practical system for capturing one success story and using it everywhere it matters.

Edwin
Edwin
People Trust Brands That Seem Busy

Jul 9, 2026

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3 min read

People Trust Brands That Seem Busy

Visible momentum is one of the strongest signals a brand can send.

Edwin
Edwin
How Replit Grew by Making a Hard Thing Feel Easy

Jul 2, 2026

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3 min read

How Replit Grew by Making a Hard Thing Feel Easy

How reducing intimidation can be one of the most powerful growth strategies a startup has

Edwin
Edwin
The Best Brands Give People Less to Figure Out

Jun 25, 2026

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3 min read

The Best Brands Give People Less to Figure Out

Clarity isn't just good communication. It's good business.

Edwin
Edwin
🎬 Why Some Brands Become Entertainment Companies

Jun 18, 2026

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2 min read

🎬 Why Some Brands Become Entertainment Companies

What founders can learn from brands that earn attention instead of buying it

Edwin
Edwin
How Software Founders Can Survive In The Age of AI...And Build Brands That Matter

Jun 11, 2026

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3 min read

How Software Founders Can Survive In The Age of AI...And Build Brands That Matter

Is AI Commoditizing Software? What Startup Founders Need to Understand

Edwin
Edwin
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Minimum Viable Brand

Minimum Viable Brand

Brand Strategy, delivered weekly—for early-stage startup founders who'd rather build to win than learn the hard (and costly) way. Completely free. Unsubscribe anytime.


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