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Minimum Viable Brand

Brand Strategy, delivered weekly—for early-stage startup founders who'd rather build to win than learn the hard (and costly) way. Completely free. Unsubscribe anytime.

Written by

Edwin Philogene ⭐ MVB

Archive

Your Best Landing Page May Mention the Competition

Nov 5, 2026

•

3 min read

Your Best Landing Page May Mention the Competition

How honest comparison pages can capture high-intent buyers and sharpen your positioning

Edwin
Edwin
Every Brand Has a Speed

Oct 29, 2026

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3 min read

Every Brand Has a Speed

The pace of your customer experience says more about your brand than you may realize.

Edwin
Edwin
Bilt Is Turning a Monthly Bill Into a Lifestyle Brand

Oct 22, 2026

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4 min read

Bilt Is Turning a Monthly Bill Into a Lifestyle Brand

How a startup used rent to enter the customer’s wallet, neighborhood, and life.

Edwin
Edwin
Your Brand Needs an Answer to “Why Now?”

Oct 15, 2026

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3 min read

Your Brand Needs an Answer to “Why Now?”

If customers believe they can wait, most of them will.

Edwin
Edwin
The New Feels Safer When Part of It Feels Familiar

Oct 8, 2026

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3 min read

The New Feels Safer When Part of It Feels Familiar

How to make an innovative product easier to understand, trust, and adopt.

Edwin
Edwin
Don’t Build a Community Around Your Company

Oct 1, 2026

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3 min read

Don’t Build a Community Around Your Company

Give people something more meaningful to belong to than your customer list.

Edwin
Edwin
Your Employees Can Rewrite Your Brand Story

Sep 24, 2026

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3 min read

Your Employees Can Rewrite Your Brand Story

The promise customers hear is only as credible as the experience employees can deliver.

Edwin
Edwin
Can Your Brand Stretch Without Snapping?

Sep 17, 2026

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3 min read

Can Your Brand Stretch Without Snapping?

How to determine whether a new brand extension opportunity increases what customers love—or leaves them wondering what the heck happened

Edwin
Edwin
Your Next Customer May Be an AI

Sep 10, 2026

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3 min read

Your Next Customer May Be an AI

How to build a brand that gets found, understood, and recommended by AI

Edwin
Edwin
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Minimum Viable Brand

Minimum Viable Brand

Brand Strategy, delivered weekly—for early-stage startup founders who'd rather build to win than learn the hard (and costly) way. Completely free. Unsubscribe anytime.


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