Minimum Viable Brand
Brand Strategy, delivered weekly—for early-stage startup founders who'd rather build to win than learn the hard (and costly) way. Completely free. Unsubscribe anytime.
Written by
Edwin Philogene ⭐ MVB
Nov 5, 2026
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3 min read
How honest comparison pages can capture high-intent buyers and sharpen your positioning
Oct 29, 2026
The pace of your customer experience says more about your brand than you may realize.
Oct 22, 2026
4 min read
How a startup used rent to enter the customer’s wallet, neighborhood, and life.
Oct 15, 2026
If customers believe they can wait, most of them will.
Oct 8, 2026
How to make an innovative product easier to understand, trust, and adopt.
Oct 1, 2026
Give people something more meaningful to belong to than your customer list.
Sep 24, 2026
The promise customers hear is only as credible as the experience employees can deliver.
Sep 17, 2026
How to determine whether a new brand extension opportunity increases what customers love—or leaves them wondering what the heck happened
Sep 10, 2026
How to build a brand that gets found, understood, and recommended by AI