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Minimum Viable Brand

Brand Strategy, delivered weekly—for early-stage startup founders who'd rather build to win than learn the hard (and costly) way. Completely free. Unsubscribe anytime.

Written by

Edwin Philogene ⭐ MVB

Why Some Brands Feel Bigger Than They Actually Are

How Visibility, Repetition, and Cultural Presence Shape Perceived Scale

Edwin

Customers Are Researching You Without You

May 7, 2026

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3 min read

Customers Are Researching You Without You

Your brand races to influence your consumer....but Reddit, TikTok, and ChatGPT got there first.

Edwin

What Happens When Paid Acquisition Stops Working as Well

Apr 30, 2026

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4 min read

What Happens When Paid Acquisition Stops Working as Well

Paid Still Works. Just Not the Way It Used To.

Edwin

Why Early Traction Doesn’t Always Turn Into Long-Term Growth

Apr 23, 2026

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3 min read

Why Early Traction Doesn’t Always Turn Into Long-Term Growth

The Gap Between a Strong Launch and Sustained Demand

Edwin

Apr 16, 2026

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3 min read

How Poppi Turned “Better-For-You Soda” Into a Mainstream Brand

From Functional Drink to Everyday Choice—What Drove Poppi’s Breakout Growth

Edwin

What Happens When Brands Raise Prices (and When It Backfires)

Apr 9, 2026

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7 min read

What Happens When Brands Raise Prices (and When It Backfires)

Why Some Price Increases Strengthen a Brand—and Others Expose It

Edwin

Apr 2, 2026

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8 min read

How Perplexity Is Reframing Search—And What That Means For Your Brand

How AI-Driven Search Is Shifting Discovery...and What Founders Must Do Next

Edwin

Mar 26, 2026

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7 min read

How Much Money Is Neglecting Your Brand Really Costing You?

The Hidden Costs of Weak Brand—From CAC to Pricing Power

Edwin

Mar 19, 2026

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6 min read

When (and When Not) to Use a Waitlist to Launch Your Brand

When Scarcity Builds Demand—and When It Kills It

Edwin

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Archive

Why Some Brands Feel Bigger Than They Actually Are

Customers Are Researching You Without You

What Happens When Paid Acquisition Stops Working as Well

Why Early Traction Doesn’t Always Turn Into Long-Term Growth

How Poppi Turned “Better-For-You Soda” Into a Mainstream Brand

What Happens When Brands Raise Prices (and When It Backfires)

How Perplexity Is Reframing Search—And What That Means For Your Brand

How Much Money Is Neglecting Your Brand Really Costing You?

When (and When Not) to Use a Waitlist to Launch Your Brand

Minimum Viable Brand