Minimum Viable Brand
Brand Strategy, delivered weekly—for early-stage startup founders who'd rather build to win than learn the hard (and costly) way. Completely free. Unsubscribe anytime.
Written by
Edwin Philogene ⭐ MVB
Mar 5, 2026
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6 min read
How Three Early Choices Shape Everything Your Brand Becomes
Feb 26, 2026
Choosing the Right Branding Strategy for Your Market Position
Feb 19, 2026
How Breaking Category Codes Turned a Commodity Into a Cultural Object
Feb 12, 2026
How to Make Your Homepage Do More...by Saying Less
Feb 5, 2026
7 min read
Because every touchpoint is a chance to reinforce trust—or erode it.
Jan 28, 2026
How Speed, Learning, and Flexibility Beat Early Perfection
Jan 21, 2026
9 min read
Where AI Delivers Leverage and Where Human Judgment Wins
Jan 14, 2026
What Founders Should Evaluate Before Signing a Deal
Jan 7, 2026
A Smarter Way to Refocus Your Brand for the Year Ahead