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Are Podcast Sponsorships Worth It?

Jan 14, 2026

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7 min read

Are Podcast Sponsorships Worth It?

What Founders Should Evaluate Before Signing a Deal

Edwin
Edwin
The Brand Reset: What to Commit to (and Cut) This Year

Jan 7, 2026

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6 min read

The Brand Reset: What to Commit to (and Cut) This Year

A Smarter Way to Refocus Your Brand for the Year Ahead

Edwin
Edwin
Our 2026 Predictions: The Brand Shifts That Will Define Startup Marketing

Dec 31, 2025

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9 min read

Our 2026 Predictions: The Brand Shifts That Will Define Startup Marketing

The Trends Already Taking Shape—and What They Mean for You

Edwin
Edwin
5 Unexpected Things 2025 Taught Us About Brand Building

Dec 24, 2025

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7 min read

5 Unexpected Things 2025 Taught Us About Brand Building

Lessons from the startups that won trust, attention, and momentum in a noisy year

Edwin
Edwin
Holiday Branding Without the Clichés: How to Stand Out in a Sea of Snowflakes

Dec 17, 2025

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6 min read

Holiday Branding Without the Clichés: How to Stand Out in a Sea of Snowflakes

Because meaning is more memorable than markdowns.

Edwin
Edwin
Building Brand Equity with YouTube Shorts (Even on a Small Budget)

Dec 10, 2025

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7 min read

Building Brand Equity with YouTube Shorts (Even on a Small Budget)

How to Grow Awareness and Affinity—One 60-Second Video at a Time

Edwin
Edwin
The Tools You Actually Need to Win on Social

Dec 3, 2025

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6 min read

The Tools You Actually Need to Win on Social

Get seen, stay consistent, and save your time

Edwin
Edwin
The Five Things Your Brand Can Do To Own Black Friday

Nov 26, 2025

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7 min read

The Five Things Your Brand Can Do To Own Black Friday

Because it’s not just a sale. It’s a stage.

Edwin
Edwin
Why the Human Brain Loves Repetition—And Why That Benefits Your Brand

Nov 19, 2025

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7 min read

Why the Human Brain Loves Repetition—And Why That Benefits Your Brand

Because familiarity isn't boring. It's branding.

Edwin
Edwin
Does Attending Conferences Move the Needle for Your Brand?

Nov 12, 2025

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7 min read

Does Attending Conferences Move the Needle for Your Brand?

Spoiler: not if you just show up and hope for the best.

Edwin
Edwin
When to Use a Sub-Brand (and How Not to Confuse People)

Nov 5, 2025

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8 min read

When to Use a Sub-Brand (and How Not to Confuse People)

How to Know When a New Name Helps (and When It Hurts)

Edwin
Edwin
How People Judge Your Brand in 2.6 Seconds

Oct 29, 2025

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7 min read

How People Judge Your Brand in 2.6 Seconds

And What to Do About It

Edwin
Edwin
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