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Oliver Buchannon
Edwin
How Harvey Is Winning Brand Trust in the AI Legal Category

Mar 12, 2026

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7 min read

How Harvey Is Winning Brand Trust in the AI Legal Category

Why Focus, Credibility, and Cultural Alignment Matter in High-Trust Industries

Edwin
Edwin
The Three Decisions That Define a Startup Brand

Mar 5, 2026

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6 min read

The Three Decisions That Define a Startup Brand

How Three Early Choices Shape Everything Your Brand Becomes

Edwin
Edwin
The Brand Consequences of Being First vs Being Better

Feb 26, 2026

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6 min read

The Brand Consequences of Being First vs Being Better

Choosing the Right Branding Strategy for Your Market Position

Edwin
Edwin
How Liquid Death Made Packaging the Entire Brand

Feb 19, 2026

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6 min read

How Liquid Death Made Packaging the Entire Brand

How Breaking Category Codes Turned a Commodity Into a Cultural Object

Edwin
Edwin
What to Remove From Your Homepage Today

Feb 12, 2026

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6 min read

What to Remove From Your Homepage Today

How to Make Your Homepage Do More...by Saying Less

Edwin
Edwin
Your Receipt Is A Branding Tool. Don’t Waste It.

Feb 5, 2026

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7 min read

Your Receipt Is A Branding Tool. Don’t Waste It.

Because every touchpoint is a chance to reinforce trust—or erode it.

Edwin
Edwin
Why “Good Enough” is Good Enough Early On

Jan 28, 2026

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6 min read

Why “Good Enough” is Good Enough Early On

How Speed, Learning, and Flexibility Beat Early Perfection

Edwin
Edwin
The Practical AI Brand Stack: What to Automate and What to Protect

Jan 21, 2026

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9 min read

The Practical AI Brand Stack: What to Automate and What to Protect

Where AI Delivers Leverage and Where Human Judgment Wins

Edwin
Edwin
Are Podcast Sponsorships Worth It?

Jan 14, 2026

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7 min read

Are Podcast Sponsorships Worth It?

What Founders Should Evaluate Before Signing a Deal

Edwin
Edwin
The Brand Reset: What to Commit to (and Cut) This Year

Jan 7, 2026

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6 min read

The Brand Reset: What to Commit to (and Cut) This Year

A Smarter Way to Refocus Your Brand for the Year Ahead

Edwin
Edwin
Our 2026 Predictions: The Brand Shifts That Will Define Startup Marketing

Dec 31, 2025

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9 min read

Our 2026 Predictions: The Brand Shifts That Will Define Startup Marketing

The Trends Already Taking Shape—and What They Mean for You

Edwin
Edwin
5 Unexpected Things 2025 Taught Us About Brand Building

Dec 24, 2025

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7 min read

5 Unexpected Things 2025 Taught Us About Brand Building

Lessons from the startups that won trust, attention, and momentum in a noisy year

Edwin
Edwin
Holiday Branding Without the Clichés: How to Stand Out in a Sea of Snowflakes

Dec 17, 2025

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6 min read

Holiday Branding Without the Clichés: How to Stand Out in a Sea of Snowflakes

Because meaning is more memorable than markdowns.

Edwin
Edwin
Building Brand Equity with YouTube Shorts (Even on a Small Budget)

Dec 10, 2025

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7 min read

Building Brand Equity with YouTube Shorts (Even on a Small Budget)

How to Grow Awareness and Affinity—One 60-Second Video at a Time

Edwin
Edwin
The Tools You Actually Need to Win on Social

Dec 3, 2025

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6 min read

The Tools You Actually Need to Win on Social

Get seen, stay consistent, and save your time

Edwin
Edwin
The Five Things Your Brand Can Do To Own Black Friday

Nov 26, 2025

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7 min read

The Five Things Your Brand Can Do To Own Black Friday

Because it’s not just a sale. It’s a stage.

Edwin
Edwin
Why the Human Brain Loves Repetition—And Why That Benefits Your Brand

Nov 19, 2025

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7 min read

Why the Human Brain Loves Repetition—And Why That Benefits Your Brand

Because familiarity isn't boring. It's branding.

Edwin
Edwin
Does Attending Conferences Move the Needle for Your Brand?

Nov 12, 2025

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7 min read

Does Attending Conferences Move the Needle for Your Brand?

Spoiler: not if you just show up and hope for the best.

Edwin
Edwin
When to Use a Sub-Brand (and How Not to Confuse People)

Nov 5, 2025

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8 min read

When to Use a Sub-Brand (and How Not to Confuse People)

How to Know When a New Name Helps (and When It Hurts)

Edwin
Edwin
How People Judge Your Brand in 2.6 Seconds

Oct 29, 2025

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7 min read

How People Judge Your Brand in 2.6 Seconds

And What to Do About It

Edwin
Edwin
Why Threads Might Be the Best Place for Your Brand Right Now

Oct 22, 2025

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8 min read

Why Threads Might Be the Best Place for Your Brand Right Now

While everyone's watching TikTok, smart brands are threading the needle.

Edwin
Edwin
Why Some Brands “Break” Design Rules to Be Memorable

Oct 15, 2025

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8 min read

Why Some Brands “Break” Design Rules to Be Memorable

Because standing out sometimes means coloring outside the lines.

Edwin
Edwin
How to Bake Brand Differentiation Into Customer Support

Oct 8, 2025

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7 min read

How to Bake Brand Differentiation Into Customer Support

Because the best brands don’t just talk. They show up—through support.

Edwin
Edwin
How to Choose a Brand Color (That You Won’t Regret)

Oct 1, 2025

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7 min read

How to Choose a Brand Color (That You Won’t Regret)

Color is the first cue your brand sends—make it count.

Edwin
Edwin
Branding the Invisible: How Service Businesses Create Lasting Impressions

Sep 24, 2025

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7 min read

Branding the Invisible: How Service Businesses Create Lasting Impressions

Clients Can’t See Your Product. That’s Why Your Brand Matters More.

Edwin
Edwin
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